KOL cola
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Age Range18-24 years old
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GenderMale
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InterestsFitness & Wellness
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Geographic LocationNorth America
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Income LevelLow Income
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Language PreferencesEnglish
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Social Media PlatformsInstagram
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Content TypeProduct Review (e.g., Blog Post, Detailed Review Video)
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Posting PlatformsYouTube
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Content Style & DirectionHumorous
Compensation
Payment Structure :
Fixed Fee Amount :
Commission Rate :
Product Sponsorship Details :
Performance Bonuses :
Revenue Share :
Affiliate Payments :
Project Timeline
Content Creation Deadline :
Content Posting Deadline :
Delivery Time :
KOL Requirements
Follower Count Range :
Content Style & Industry Experience :
If applicable, specify if you need a KOL with experience in a certain industry (e.g., beauty, fashion, tech) or a particular content style (e.g., storytelling, unboxing). Example: “Preferably a fitness influencer with experience reviewing wellness products.”
Key Performance Indicators (KPIs)
Detail measurable goals to track success, such as “Increase engagement by 20%,” “Achieve a click-through rate of 5%,” or “Generate 1,000 new followers.” Include how you will measure this and what will be considered successful. For example, “Track Instagram Story swipe-up link clicks and use of our campaign hashtag.”
Project Description
Give a detailed description of the project, outlining its key objectives, expected deliverables, and any relevant background information. This should help KOLs understand the overall scope of the campaign and what is expected of them.
Project Goals
Content Rights & Usage Terms
Clarify content ownership and usage rights (e.g., “The brand retains full rights to use the content for marketing purposes across digital and social platforms for six months.”). Specify if the KOL will need to grant permissions for reposting or promotional use.