Job Overview
Summary
Head of Overseas Marketing (base Germany) RMB 65-95k-14 salary per month
Job Description
Job Responsibilities:
1. market strategy: responsible for developing European marketing and branding strategies to drive brand awareness and market share growth;
2. market research: conduct market research and analysis to understand customer needs, market trends and competitive environment;
3. marketing activities: planning and executing marketing activities, including digital marketing, trade shows, advertising and PR activities;
4. team leadership: build and manage the European marketing team, ensuring that the team's objectives are aligned with the company's strategy;
5. cross-departmental collaboration: work with sales, delivery and technical teams to ensure effective implementation of marketing strategies.
Qualifications & Skills
Tenure Requirements:
1. Bachelor degree or above, majoring in marketing, business management or related fields;
2. at least 10 years of international marketing experience, of which at least 2 years in PV or related fields;
3. strong market analysis, strategy planning and team management skills;
4. experience in designing and executing successful multinational marketing campaigns;
5. in-depth understanding and practical experience of European marketing strategy, brand management and digital marketing;
6. English or German or other local language as working language;
7. permanent residence in Germany, working visa is preferred.
Company Descriptions
Zhengtai Anneng was established in 2015 and is a household photovoltaic industry company under Zhengtai Group, with a registered capital of 2.438 billion yuan. Under the guidance of the two major national strategies of "carbon neutrality by 2060" and "Rural Revitalization", Zhengtai Anneng is dedicated to building an integrated investment
