China City Commercial Group is a state-controlled enterprise established under the requirements of new-era development strategies. The company operates on a framework of “Think Tank + Capital + Industry,” aiming to become a pioneering enterprise in innovative mechanisms. China City Commercial Group has a broad range of business activities, including urban renewal and new infrastructure projects across regions such as Jing-Jin-Ji, East China, Central China, Chengdu-Chongqing Economic Circle, and the Guangdong-Hong Kong-Macao Greater Bay Area. It also focuses on smart energy solutions, proposing integrated intelligent charging stations for cities, towns, and rural areas to promote the adoption of new energy vehicles. Additionally, it builds commodity trade platforms for building materials, minerals, non-ferrous metals, and coal in major central cities nationwide.

Brand Manager / Planning Director (Thailand)

Salary: THB 80,000 - 100,000 per month

Location: Bangkok, Thailand

Gender: Unrestricted (Note: This position is open to all qualified candidates regardless of gender.)

Company: China City Commercial Group

Job Responsibilities:
1.Brand Strategy Planning and Execution: Responsible for formulating the overall brand strategy for the company’s products, including brand positioning, image building, and communication strategies. Supervise implementation to ensure continuous enhancement of brand value.
2.Market Promotion and Marketing: Plan and execute various market promotion activities, such as online and offline advertising, PR events, and event marketing, to increase brand awareness and reputation.
3.Supplier Coordination: Interface with and coordinate suppliers for execution of related matters, ensuring smooth implementation of activities.
4.Market Analysis and Insights: Closely monitor market dynamics and conduct industry trend, competitor, and target audience analyses to provide data-driven support for company decision-making.
5.Product-Market Fit: Based on market demand and competitive landscape, guide the product department in optimizing the product line to ensure precise alignment with market needs.
6.Media Marketing and Channel Management: Oversee the layout and optimization of media marketing channels (e.g., social media, search engines) to enhance online traffic conversion efficiency.
7.Team Management and Development: Lead and manage the marketing team, including recruitment, training, and performance evaluations, fostering a culture of efficient collaboration and creativity.
8.Budget and Cost Control: Develop marketing promotion budgets and effectively control costs to maximize ROI for marketing activities.
9.Cross-Departmental Collaboration: Work closely with other departments within the company to jointly achieve business objectives.

Qualifications:
1.Educational Background: Bachelor's degree or higher, preferably in Marketing, Advertising, Media, or related fields.
2.Work Experience: At least 8 years of experience in marketing within the real estate industry or related sectors, with at least 3 years in a senior management role such as Brand Director or equivalent.
3.Professional Knowledge: Familiarity with real estate marketing processes, extensive experience in brand management, market planning, and promotional execution.
4.Competencies:
Strong strategic thinking and market insight.
Excellent leadership and communication skills.
Superior project management and execution capabilities.
Keen market responsiveness and innovative thinking.
Proficiency in office software and data analysis tools.
5.Other Requirements: Ability to handle high work pressure, adaptability to a fast-paced work environment, and a strong sense of responsibility and dedication.
6.Required Skills:
Brand Management: Brand planning, promotion, crisis management, etc.
Market Planning: Market research, competitive analysis, event planning and execution, etc.
Digital Marketing: Social media marketing, SEO/SEM, content marketing, data analysis, etc.
Team Management: Recruitment, training, motivation, performance management, etc.

‌中城创展集团‌是一家国有控股企业，成立于新时代发展战略要求下，总部位于北京。公司以“智库+资本+产业”为基本构架，致力于成为创新机制的先行试点企业‌1。中城创展集团的业务领域广泛，包括：‌城市更新与新基建‌：集团在京津冀、华东区、华中区、成渝经济圈和粤港澳大湾区等地布局城市更新与开发项目‌。‌智慧能源‌：提出建设城市、乡镇、农村一体化智能充电场站新模式，促进新能源汽车的普及与发展‌。‌大宗商品贸易与供应链服务‌：在全国主要区域的中心城市构建以建材、矿产品、有色金属、煤炭为主的大宗商品贸易平台‌。

品牌经理/企划总监（泰国）

薪资：月薪80000-100000THB

工作地点：泰国曼谷

性别：不限（注：该职位对所有符合条件的候选人开放，无论性别。）

公司：中城创展

工作职责：
1.品牌策略规划与执行：负责制定公司地产品牌的整体战略规划，包括品牌定位、品牌形象塑造、品牌传播策略等，并监督执行，确保品牌价值的持续提升。
2.市场推广与营销：策划并执行各类市场推广活动，包括线上线下广告、公关活动、事件营销等，提高品牌知名度和美誉度。
3.对接供应商资源：如对接并统筹活动等相关事务的执行落地等。
4.市场分析与洞察：密切关注市场动态，进行行业趋势、竞争对手及目标客群的分析，为公司决策提供数据支持。
5.产品与市场匹配：根据市场需求和竞争态势，指导产品部门优化产品线，确保产品与市场需求的精准匹配。
6.媒体营销与渠道管理：负责媒体营销渠道（如社交媒体、搜索引擎等）的布局与优化，提升线上流量转化效率。
7.团队管理与建设：领导并管理市场板块团队，包括人员招聘、培训、绩效考核等，打造高效协作、富有创造力的团队文化。
8.预算与成本控制 ：制定市场推广预算，并有效控制成本，确保营销活动的ROI最大化。
9.跨部门协作：与公司其他部门紧密合作，共同推动公司业务目标的实现。

任职资格：
1.教育背景：大学本科及以上学历，市场营销、广告学、传媒等相关专业优先。
2.工作经验：具有8年以上房地产或相关行业市场营销工作经验，其中至少3年以上品牌市场总监或相关高级管理职位经验。
3.专业知识：熟悉房地产市场营销流程，具备深厚的品牌统筹管理、市场策划和推广执行经验。
4.能力素质：
强大的战略思维和市场洞察力；
出色的团队领导力和沟通协调能力；
优秀的项目管理能力和执行力；
敏锐的市场反应能力和创新思维；
熟练掌握办公软件及数据分析工具。
5.其他要求：能够承受较大的工作压力，适应快节奏的工作环境，具备高度的责任心和敬业精神。
6.所需技能：
品牌管理：品牌策划、品牌推广、品牌危机处理等。
市场策划：市场调研、竞品分析、活动策划与执行等。
数字营销：社交媒体营销、SEO/SEM、内容营销、数据分析等。
团队管理：人员招聘、培训、激励、绩效管理等。