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TianJing Hoe

Malaysia
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About Candidate

A multilingual professional with experience in sales, e-commerce, and digital marketing, supported by a Bachelor’s degree in Game Development. Worked as a Business Development executive in a China-based e-commerce company, with hands-on experience in purchasing and market expansion. Also contributed to agency-led marketing campaigns for MAKE UP FOR EVER across Singapore and Malaysia. Skilled in social media content creation and understands consumer behavior across Southeast Asia, with the ability to bridge Chinese businesses to local markets. Organized industry networking events during academic studies, demonstrating strong communication and stakeholder engagement skills.

Skills

Adaptability
100%
Digital literacy
100%
Interpersonal skills
100%

Work & Experience

M
2022-01 - 2025-01 Marketing Campaign Assistant
Full-time
Yellow Tank Digital

Malaysia

<ul> <li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Assisted in planning and executing digital marketing campaigns across social media platforms.</span></li> <li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Supported content creation, ad placement, and campaign performance tracking.</span></li> <li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Collaborated with the team to optimize campaigns based on engagement and conversion metrics.</span></li> </ul>

B
2025-01 - 2025-12 Business Development & Purchaser
Full-time
Yibo International Sdn Bhd

Malaysia

<ul> <li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Coordinated with KOLs and influencers for promotional collaborations.</span></li> <li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Managed procurement and purchasing processes for e-commerce operations.</span></li> <li><span class="a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Supported online sales campaigns and inventory management to ensure smooth product distribution.</span></li> </ul>

Education

b
2022-07 - 2025-11 Bachelor
Bachelor in Game Development
University of Wollongong Malaysia

Malaysia

Languages

Chinese
L1%
English
L1%
Malay
H1%

Certifications

Awards