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roy49

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April 12, 1977

About Candidate

Professional Summary An experienced cultural consultant and market development advisor focused on helping companies enter the East African and Southeast Asian markets. Skilled in market research, cross-cultural communication, and customer development in emerging markets. By providing cultural consulting and market strategy advice, I assist businesses in overcoming challenges related to cross-cultural management, driving international market expansion and business growth.   Core Competencies Cultural Consulting: Extensive experience in analyzing cultural backgrounds in Africa, Southeast Asia, and other international markets, offering in-depth cultural advisory services to multinational companies for smooth market entry. Market Development: Over 16 years of international market development experience, familiar with the entire process from research, client development to product launch. Successfully helped multiple companies establish a solid business foundation in overseas markets. Cross-Cultural Communication & Management: Rich experience in integrating multinational enterprises with local cultures, enabling effective management of cross-cultural teams and optimizing communication and operational efficiency. Client Relationship Management: Able to provide customized solutions through in-depth analysis of client needs, maintaining and deepening client relationships over the long term.

Skills

Work & Experience

C
2022.5 - now Cultural Consultant & Market Development Advisor
Freelancer

Provide cultural consulting services to domestic and foreign companies, helping clients understand and adapt to the business environment and cultural differences in East Africa and Southeast Asia. Conduct market research and develop market entry strategies to assist companies in effectively expanding into new markets. Coordinate multiple stakeholders to ensure the successful implementation of cross-cultural projects. Offer ongoing market monitoring and business optimization advice to clients to ensure sustained business development.

I
2019.3 - 2020.5 International Trade Manager
Beijing Zhen Dong Biological Technology Co., Ltd.

Responsible for the overseas promotion and sales of traditional Chinese medicine and health products, assisting in the expansion of several markets, including Australia and Vietnam. Led the development and promotion of Chinese medicine derivatives, successfully entering multiple new markets.

O
2012.5 - 2019.2 Overseas Office Manager
Dong’e Ejiao Co., Ltd.

Managed business development in Southeast Asia, established and managed sales channels, and promoted brand recognition in the local market. Conducted market research and localized strategies, enabling rapid market acceptance of products.

M
2005.10 - 2012.5 Manager of Overseas Branch

General Manager of Benin: Led the company to achieve steady profitability in the Benin market, managing the entire business process and focusing on market development and client maintenance. Logistics Manager and Office Manager in Ghana: Successfully optimized the logistics network, improving overall operational efficiency.

S
2000.8 - 2005.9 Sales Supervisor & Foreign Trade Specialist
Beijing Fengzhen Technology Development Co., Ltd.

Managed direct-operated stores and foreign trade business, successfully expanding domestic and international markets.

Education

I
1997.9-2000.7 International Economic and Trade
Henan Commercial College

Regularly Enrolled University,

B
1998.9-2005.12 Business Administration
Henan University of Finance and Economics

Self-Study Undergraduate

T
2021.3-2024.1 Traditional Chinese Medicine
Henan University of Chinese Medicine

Adult Education

Languages

Certifications

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