Germany Bayern Munich

<ul> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Worked closely with the brand marketing & creative team to transform global brand strategies into targeted brand and content approaches for social media platforms (FB, Instagram, Pinterest, etc.), drove monthly average impression increase of 26% on Instagram in 2023.</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Strategically selected influencers for campaigns and events, negotiating partnerships that significantly increased engagement (click </span><a class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-underline text-strikethrough-none" href="https://www.canva.com/design/DAGY4zjQBT0/NZ-_Og6aXqW2u5cYgLiUJg/view?utm_content=DAGY4zjQBT0&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h40e041eee5" target="_blank" rel="noopener">here</a><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none"> for a slideshow).</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Used analytics- and tracking-Tools to delivere comprehensive post-campaign reports and performance analyses, using data to inform and refine future digital marketing strategies.</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Collaborated with subsidiaries and local agencies to design tailored marketing campaigns for the Chinese market, managing strategic planning, implementation, and performance assessment.</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Managed the monthly budget for paid ads, using targeted strategies to increase reach and followers.</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Manage community, mitigating negative incidents and maintaining a positive brand image.</span></li> </ul>

Singapore

<ul> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Led social media accounts for the Catalan tourism office, Melia Hotel Bali, and HYT Watch on WeChat and Weibo, combining creative content creation, strategic campaign management, and vibrant community engagement.</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Developed innovative digital marketing strategies for Melia Bali, the JUMBO Group, and Ashenfeld on Facebook and Instagram, significantly boosting brand awareness and engagement.</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Coordinated creative teams for content production, relying on in-depth KPI analysis to measure each campaign’s success and drive targeted performance improvements.</span></li> </ul>

Singapore

<ul> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Launched the first WeChat and Weibo accounts for Pioneer Weekender (a lifestyle magazine in Singapore), creating new business opportunities and a noticeable revenue increase.</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Managed digital marketing projects, including online campaigns, social media strategies (both organic and paid), and website maintenance & development.</span></li> <li><span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Developed strategically optimized content strategies that sustainably boosted the brand’s digital reach and created a strong brand presence.</span></li> </ul>