Vietnam Hanoi

<span class="fontstyle0">VIETNAM TELEVISION – VTV (National Broadcast) | OCT 2014 - MARCH 2016 </span><span class="fontstyle2">Participate in different stages of news production and audience analyses to develop effective media plans and outcomes for News Programs and Weather Forecast. - </span><span class="fontstyle3">News Production</span><span class="fontstyle2">: Produce news and reportages on a wide range of fields. - </span><span class="fontstyle3">Project Coordinator</span><span class="fontstyle2">: cooperate with other departments, supervise workflow and progress, and implement works according to plans. - </span><span class="fontstyle3">Audience Insight Analyzing</span><span class="fontstyle2">: Get hold of the audience's insights through Google Trends and Social Media trends, then analyze data by ratings and audience feedback to creative content plans.</span>

Vietnam

<span class="fontstyle0">Create and optimize content for both website and Facebook platforms to build up and maintain traffic for a digital magazine and implement media projects for clients and partners. - </span><span class="fontstyle2">Content Management</span><span class="fontstyle0">: build up monthly production plans (timeline, content, task allocation, and coordination for team members); Supervise and connect team members to conduct projects. - </span><span class="fontstyle2">Public Relations Management</span><span class="fontstyle0">: create and maintain relationships with journalists and PR agencies.</span>

Vietnam

<span class="fontstyle0">Maintained regular touchpoints with key decision-makers to understand technical requirements, negotiate pricing, and secure long-term deals. - </span><span class="fontstyle2">Market Research & Consumer Insights</span><span class="fontstyle0">: Led competitor analysis and developed targeted promotional campaigns based on consumer behavior. - </span><span class="fontstyle2">B2B Marketing & Dealer Support</span><span class="fontstyle0">: Designed marketing activations and educational events to enhance product visibility among business clients. - </span><span class="fontstyle2">Lead Generation & Cost Optimization</span><span class="fontstyle0">: Utilized Facebook and Google advertising to attract qualified prospects, enhancing ROI through cost-effective strategies.</span>

Vietnam

<span class="fontstyle0">Managed a $3M marketing budget, overseeing brand growth across offline retail, ecommerce, and dealer networks. - </span><span class="fontstyle2">Marketing management</span><span class="fontstyle0">: Develop overall marketing strategy (by channel, by season, and by product); manage marketing budget of 3 million dollars/year; execute marketing activities for all channels (Modern Trade, E-commerce, and Brand-shop). Generated monthly performance reports and collaborated with executive leadership to align marketing strategies with revenue targets. - </span><span class="fontstyle2">Retail & Dealer Management</span><span class="fontstyle0">: Forged strategic partnerships with MediaMart, DienmayXANH, and Pico, increasing in-store sales by 35% and securing premium shelf space for flagship products. - </span><span class="fontstyle2">New Client Acquisition & Negotiation</span><span class="fontstyle0">: Identified and negotiated new retail partnerships, securing favorable terms and drafting contracts.</span><span class="fontstyle0">- </span><span class="fontstyle2">E-commerce</span><span class="fontstyle0">: Led end-to-end e-commerce operations across major platforms like Tiki, Lazada, Shopee, and Sendo. Successfully increased store traffic, improved conversion rates, and maximized revenue through Marketing campaigns. - </span><span class="fontstyle2">Social media</span><span class="fontstyle0">: Developing compelling and relevant content, including text, images, videos, and other media, that aligns with the brand's messaging and resonates with the target audience. Monitor trends and implement innovative approaches to enhance social media performance. - </span><span class="fontstyle2">Influencer Marketing</span><span class="fontstyle0">: Researching and identifying potential influencers who match the brand's values and target demographics. Negotiate collaboration terms, such as compensation, content requirements, and campaign timelines. Reviewing and approving content created by influencers to ensure it meets brand guidelines and legal requirements. Achievement: Grew market share for a key product line </span><span class="fontstyle2">by 20%</span><span class="fontstyle0">; E-commerce sales increased from </span><span class="fontstyle2">$4,000 to over $80,000 </span><span class="fontstyle0">in six months; </span><span class="fontstyle2">tripled Brand-shop revenue </span><span class="fontstyle0">in four months</span>

Vietnam

<span class="fontstyle0">Led a 12-member team overseeing end-to-end marketing and community-building efforts to drive project growth and user engagement. - </span><span class="fontstyle2">Content Strategy</span><span class="fontstyle0">: Directed content development across all channels, aligning with product roadmap and community engagement initiatives. - </span><span class="fontstyle2">Community Growth</span><span class="fontstyle0">: Developed and implemented strategies to foster community growth and manage internal dynamics, ensuring a vibrant and engaged user base. - </span><span class="fontstyle2">Strategic Partnerships</span><span class="fontstyle0">: Initiated collaborations with key partners to expand reach and user base, achieving mutually beneficial outcomes through strategic negotiation.</span>

Vietnam

<span class="fontstyle0">Directed product launch initiatives, import logistics, and cross-border marketing for made-in-Japan products across Southeast Asia countries, driving market penetration and brand visibility. - </span><span class="fontstyle2">Marketing Management</span><span class="fontstyle0">: Developed comprehensive product launch plans, including marketing activities, sales channels, revenue forecasts, and expected P&L outcomes. - </span><span class="fontstyle2">Operations Setup</span><span class="fontstyle0">: Collaborated with engineers and Japanese suppliers to optimize technical logistics and support product integration. - </span><span class="fontstyle2">E-commerce</span><span class="fontstyle0">: Managed product assortment and promotions, standardized in-store merchandising, and enhanced customer service.</span>