China shanghai Shanghai

<em><i>Develop repeatable workflow from influencer vetting to campaign analysis</i></em><em><i>.</i></em> <ul> <li>Collaborated with e-commerce team to screen 50+ micro-influencers using FastMoss/Aspire analytics tools.</li> <li>Developed partnership playbook with standardized outreach templates and contract clauses.</li> </ul> Reduced influencer onboarding cycle time by 35% through standardized vetting process.Achieved 12% brand awareness lift through tiered seeding campaigns.Maintained 95% content delivery accuracy across 10+ concurrent campaigns.

China Shanghai Shanghai

 Global B2C Campaign Orchestration <ul> <li>Built multicultural social platforms (Instagram/Facebook) from scratch using cultural trend insights, achieving 60%  global&local users base through localized content calendars that delivered 10K+ monthly visits and consistent 5-10% CTR growth.</li> <li>Redesigned influencer selection with engagement/pricing evaluation models, cutting partner onboarding time by 30% while boosting brand exposure 10% via 20+ strategic collaborations.</li> <li>Controlled PR crisis impacting 2M+ viewers through real-time team coordination, reducing negative sentiment to <5% while converting 200K crisis views into 1.2K sales leads.</li> <li>Capitalized on crisis-driven visibility through real-time community engagement, driving sales GMV 2% fit within 48 hours.</li> </ul>

China Shanghai Shanghai

Accelerating Digital Maturity for 15+ SMEs <ul> <li>Revitalized 3+ foreign brands' China entry through hybrid content strategies (WeChat Mini Programs + Instagram Reels), achieving 120% average follower growth vs. client KPIs.</li> <li>Identified high-conversion customer segments through GA4 predictive modeling, enabling 15% budget reallocation that boosted lead quality by 30%.</li> <li>Assisted in developing social media operation SOPs, enhancing client satisfaction by 15%.</li> </ul>