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何敏婷

China
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About Candidate

Performance Marketing Specialist with 5 years of experience planning and executing digital advertising strategies for global brands across outdoor power solutions, robotic lawn mowers, mother & baby products, and beauty industries. Proven expertise in Meta, Google Ads, TikTok, LinkedIn, and Criteo, with a strong track record of driving leads, sales, and brand visibility in international markets such as North America, Europe, and the Middle East. Adept at full-funnel media planning, creative coordination, audience targeting, and campaign optimization. Skilled in both B2C and B2B acquisition strategies, with hands-on experience generating high-quality leads for niche sectors like outdoor equipment and glamping accommodations.

Skills

Meta ads
90%
Google Ads
50%
Tiktok ads
90%
Twitter ads
90%
Criteo ads
90%
Snapchat ads
78%

Work & Experience

D
2020-03 - 2025-06 Digital Marketing Specialist
Full-time
MeetSocial Group

China Guangdong Guangzhou

Developed and executed multi-platform advertising strategies across Facebook, Google Ads, Snapchat, Twitter, and Criteo, tailored to different audience segments and market trends to support branding, lead generation, and conversion goals. • Managed and optimized ad accounts to improve campaign performance, leveraging bidding models such as OCPC/OCPM to maximize ROI and lower CPA. • Proficient in using Facebook Ads Manager, Criteo DSP, AppsFlyer, and Google Analytics to conduct in-depth performance analysis and generate data-driven optimization reports.

Education

b
2011-09 - 2015-06 Bachelor
Guangdong University of Finance

China

<em data-start="104" data-end="147">Bachelor’s Degree in Marketing Psychology</em><br data-start="147" data-end="150" />Developed a strong foundation in consumer behavior, market analysis, and psychological principles of persuasion. Courses combined marketing strategy with behavioral science to better understand purchasing decisions, brand loyalty, and user experience. Trained in data interpretation, campaign planning, and audience segmentation—skills that directly support performance marketing and creative optimization in digital advertising.

Languages

English
Professional Working Proficiency%

Certifications

Awards

  • Email
    [email protected]
  • City
    Guangzhou
  • Address
    No. 2, Cuitong Street, Nansha District, Guangzhou, Guangdong Province, China