Phelipe
Xavier
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About Kol
Brazilian marketing strategist based in Kunshan, China (30 min from Shanghai) — 15+ years building growth engines for brands across Brazil and China's digital ecosystem.I founded GoGrowth Lab, a consultancy helping Chinese tech companies build brand presence in Brazil through KOL partnerships, strategic content, and platform-native execution on WeChat, Douyin, Xiaohongshu, Weibo, Bilibili, and Zhihu.My edge: I don't just consult — I live here. I read Chinese news every morning, pay with WeChat Pay, and know what a Douyin livestream looks like at 2am when the real selling happens.What I bring to the table:
- Growth Marketing & Strategy — Full-funnel demand generation, CRO, OKR-driven execution, performance marketing
- AI Orchestration for Business Processes — Built internal CMS systems integrating Claude API + Supabase + Lovable/Cursor; automated editorial workflows with AI agents; developed AI-assisted content pipelines for marketing teams
- China-Brazil Market Bridge — Deep knowledge of Chinese social platforms, consumer behavior, and cross-border brand entry strategy
- Content & KOL Strategy — 15K+ LinkedIn followers; publisher of China to Watch, a daily intelligence briefing from Chinese-language sources covering 58 topics across 11 sectors
- Team Leadership — Former Head of Global Marketing at Fotop (world's largest event photography platform); led international expansion from Shanghai
- Handles
- Follower
- LanguageEnglish, Portuguese
- Interest
- Content CategoriesDigital Marketing, Business, Programming & Tech
