Indonesia Jakarta

<ul> <li>Responsible for both business development and marketing operations, managing client relationships and campaign execution</li> <li>Led marketing strategy and digital campaigns for a new Indonesian electricmotorcycle brand and grew social media presence from<b> 0 → 10,000 followers in </b><b>5 months </b></li> <li>Managed Meta Ads campaigns achieving <b>customer acquisition cost per lead </b><b>below IDR 1,000 (~USD 0.06) </b></li> <li>Coordinated cross-functional teams including creative, KOL management, andmedia buying</li> </ul>

Indonesia Jakarta

<ul> <li>Managed influencer marketing campaigns for itel (Transsion smartphone brand)</li> <li>Acquired new marketing clients and generated additional agency revenue</li> <li>Developed data-driven influencer pricing strategy based on CPM, engagement rate and audience size</li> <li>Maintained <b>35–45% campaign profit margins </b></li> <li>Supported smartwatch category launch achieving <b>10,000+ units sold per day</b></li> </ul>

Indonesia Jakarta

<ul> <li>Led Indonesia operations for a food delivery platform and coordinated strategy with Dubai HQ</li> <li>Managed rider network and platform operations across multiple departments</li> <li><b>Resolved a 30+ rider strike crisis</b>, implementing stricter rider policy and incentive system</li> <li>Improved operational discipline and reduced rider-related incidents after recruitment restructuring</li> <li>As a foreign national managing local operations, demonstrated <b>strong cross</b><b>cultural leadership and stakeholder management</b> within the Indonesian market</li> </ul>